Blackpool, Lancashire -- (SBWIRE) -- 02/24/2016 -- Business analysts have been predicting a major trend in product packaging set to feature this year; personalised and patterned shrink wrap. This is following on from a number of notable businesses trying the technique in the run-up to Christmas; often to considerable positive reception. For example, Highland Spring, a popular brand of bottled water, launched festive shrink wrap which applied to many of its product packs. This proved especially popular and it is in turn expected that more businesses, particularly those involved in food in drink, will use shrink wrap as a design element, not just packaging.
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