Albany, NY -- (SBWIRE) -- 03/01/2016 -- Application-to-person (A2P) SMS is a service in which an SMS is sent from an application, especially a web application, to a mobile subscriber. SMS can also be sent from mobile subscribers to web applications as well, known as person-to-application (P2A) messaging. The common uses of A2P SMS are notifications, alerts, marketing messages and flight alerts. A2P SMS applications are widely used in banking and financial services institutions, tourism, ecommerce, healthcare, entertainment, and so on. A2P SMS is preferred over other content delivery mediums as it offers multiple advantages. The SMS can reach any network globally, it is centrally invoiced.
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